Manuel Nathan
Urban Automotive has now turned its attention to Lamborghini’s only SUV, applying the same Widetrack formula it recently used on the Land Rover Defender 90 and the Mercedes-Benz G-Class. This latest project starts with the Urus SE and stays mostly on the visual side, though “mostly” is doing a bit of work here.
The British modification house says the build is based on the Urus SE and receives visual upgrades only, yet the amount of carbon fiber involved makes that sound almost understated. There is a lot of it. The goal was clearly to make the Urus look wider, sharper, and more theatrical, while also slipping in references to earlier Lamborghini icons.
At the nose, Urban fitted a three-piece carbon-fiber splitter with canard end planes. Above that sits a replacement hood, also made from carbon fiber, and it carries an exposed, fully functional bull nose vent. According to the source, that detail takes inspiration from the Lamborghini Aventador SVJ. Urban paired it with 3D-printed vent inlets and outlets finished with Lamborghini’s Hex pattern, so the front end does not exactly keep a low profile.
The sides push the SUV further in the same direction. Six-piece carbon-fiber extensions at the wheel arches increase the width by 40 mm, which is not an outrageous number on paper, though visually it does the job. Replacement carbon-fiber side panels were also installed, complete with 3D-printed inlays featuring both the Urban Automotive logo and the Lamborghini Hex pattern. Lower down, carbon-fiber sills with an aero treatment inspired by the Miura round out the profile.
The rear has been reworked as well. Urban replaced the original bumper with a carbon-fiber piece that includes exposed carbon sections, a double-vented diffuser, and separated canard end planes. A carbon-fiber spoiler is also added, while the only mild mechanical change on the vehicle is a quad-billet exhaust system.
Once all the parts were in place, Urban wrapped most of the exterior in Inozetek Gloss Pearlescent Pearl Marigold Orange. The result is hard to miss, especially when contrasted with the exposed carbon pieces. The SUV also features Urban-Vossen UV-1R wheels, although their dimensions were not disclosed.
Urban says it took 10,000 hours of work to develop the Widetrack package for the Lamborghini SE. Pricing for the package is set to start at £51,800 ($68,800), and that is before the donor vehicle, which costs at least $240,000, plus whatever additional interior and exterior customization options a buyer decides to order.
Lamborghini Urus SE Widetrack by Urban Automotive – Photo Gallery
